Brand Spotlight: KOIKOI Clothing
(Fashion Retail, South Africa)
How KOIKOI unlocked preference-driven insights, saved money and built a future-ready customer base with SVYP.
A one-month pilot delivered 5,000+ product preferences, 43% email capture, and validated a high-risk new women’s range before launch.
The Challenge
KOIKOI, a fast-growing South African fashion retailer, faced three major obstacles:
Only ~15% of in-store customers shared their email.
Product popularity ranked only by seasonal sales context.
High-risk launch of a women’s range with zero validation.
Objectives
Pre-validate the women’s collection before production.
Rank men’s shorts and trousers by true customer preference.
Increase emails/warm leads acquired per month for Klaviyo marketing campaigns and boost conversions.
The SVYP Solution
Interactive Swipe Stacks
35 products tested over 5 stacks.
Rewards (discount codes) for completion.
Instagram Stories + Meta ads driving traffic.
Women’s Range Validation
Concept photos tested with the audience.
Identified demand by item, colour, and style.
De-risked launch and built a segmented waiting list.
In-Store Email Capture
QR codes at tills offering 5–30% discounts.
100% completion rate for in-store stacks.
Each email linked to 10+ product preferences.
Brand Spotlight: KOIKOI Clothing
(Fashion Retail, South Africa)
How KOIKOI unlocked preference-driven insights, saved money and built a future-ready customer base with SVYP.
A one-month pilot delivered 5,000+ product preferences, 43% email capture, and validated a high-risk new women’s range before launch.
The Challenge
KOIKOI, a fast-growing South African fashion retailer, faced three major obstacles:
Only ~15% of in-store customers shared their email.
Product popularity ranked only by seasonal sales context.
High-risk launch of a women’s range with zero validation.
Objectives
Pre-validate the women’s collection before production.
Rank men’s shorts and trousers by true customer preference.
Increase emails/warm leads acquired per month for Klaviyo marketing campaigns and boost conversions.
The SVYP Solution
Interactive Swipe Stacks
35 products tested over 5 stacks.
Rewards (discount codes) for completion.
Instagram Stories + Meta ads driving traffic.
Women’s Range Validation
Concept photos tested with the audience.
Identified demand by item, colour, and style.
De-risked launch and built a segmented waiting list.
In-Store Email Capture
QR codes at tills offering 5–30% discounts.
100% completion rate for in-store stacks.
Each email linked to 10+ product preferences.
Brand Spotlight: KOIKOI Clothing
(Fashion Retail, South Africa)
How KOIKOI unlocked preference-driven insights, saved money and built a future-ready customer base with SVYP.
A one-month pilot delivered 5,000+ product preferences, 43% email capture, and validated a high-risk new women’s range before launch.
The Challenge
KOIKOI, a fast-growing South African fashion retailer, faced three major obstacles:
Only ~15% of in-store customers shared their email.
Product popularity ranked only by seasonal sales context.
High-risk launch of a women’s range with zero validation.
Objectives
Pre-validate the women’s collection before production.
Rank men’s shorts and trousers by true customer preference.
Increase emails/warm leads acquired per month for Klaviyo marketing campaigns and boost conversions.
The SVYP Solution
Interactive Swipe Stacks
35 products tested over 5 stacks.
Rewards (discount codes) for completion.
Instagram Stories + Meta ads driving traffic.
Women’s Range Validation
Concept photos tested with the audience.
Identified demand by item, colour, and style.
De-risked launch and built a segmented waiting list.
In-Store Email Capture
QR codes at tills offering 5–30% discounts.
100% completion rate for in-store stacks.
Each email linked to 10+ product preferences.
Results (Pilot: 1 Month)
Key Metrics
Results (Pilot: 1 Month)
Key Metrics
Results
(Pilot: 1 Month)
Key Metrics
64% completion rate (vs 5–15% surveys)
64% completion rate (vs 5–15% surveys)
64% completion rate (vs 5–15% surveys)
Saved over R100k in Stock Buys
Saved over R100k in Stock Buys
Saved over R100k in Stock Buys
Boosted email acquisition by 83%
Boosted email acquisition by 83%
Boosted email acquisition by 83%
Caught understocked #2 best-seller
650+ Accounts Reached
650+ Accounts Reached
650+ Accounts Reached
1,000+ swipes in 24 hours
1,000+ swipes in 24 hours
1,000+ swipes in 24 hours
262 Buy Now clicks
262 Buy Now clicks
262 Buy Now clicks
260+ emails captured (43% capture rate)
260+ emails captured (43% capture rate)
260+ emails captured (43% capture rate)
Conversions
Conversions
Conversions
87% Reward Codes Redeemed
87% Reward Codes Redeemed
Email Capture
Email Capture
Email Capture
43% Increase
43% Increase
43% Increase
Preference metrics per email
Preference metrics per email
Preference metrics per email
1 -> 10+
1 -> 10+
1 -> 10+
Women’s range
Women’s range
Women’s range
Unvalidated-> Validated with segmented waiting list
Unvalidated-> Validated with segmented waiting list
Unvalidated
->
Validated with
segmented waiting list
Impact
Prevented costly mistake
Low-performing women's concepts were dropped before production, saving hundreds of thousands in wasted manufacturing and marketing.Unlocked sales
Navy men’s shorts restocked after SVYP revealed they were top-ranked despite low sales → now KOIKOI’s #2 best seller.New customer channel
In-store QR captures provided a sustainable email + preference data pipeline.
Impact
Prevented costly mistake
Low-performing women's concepts were dropped before production, saving hundreds of thousands in wasted manufacturing and marketing.Unlocked sales
Navy men’s shorts restocked after SVYP revealed they were top-ranked despite low sales → now KOIKOI’s #2 best seller.New customer channel
In-store QR captures provided a sustainable email + preference data pipeline.
Impact
Prevented costly mistake
Low-performing women's concepts were dropped before production, saving hundreds of thousands in wasted manufacturing and marketing.Unlocked sales
Navy men’s shorts restocked after SVYP revealed they were top-ranked despite low sales → now KOIKOI’s #2 best seller.New customer channel
In-store QR captures provided a sustainable email + preference data pipeline.
“SVYP gave us insights we couldn’t get from sales data. We were saved from ending a variant that was, in fact, very popular with our community, avoided a costly mistake with our ladies’ range and unlocked a new way to connect with in-store customers.”
“SVYP gave us insights we couldn’t get from sales data. We were saved from ending a variant that was, in fact, very popular with our community, avoided a costly mistake with our ladies’ range and unlocked a new way to connect with in-store customers.”
Camron Christoforos, KOIKOI CEO
Looking Ahead
KOIKOI is expanding SVYP into:
Seasonal validation of product variants.
Pre-launch testing of new ranges.
Segmented, data-driven marketing campaigns.
WhatsApp launch for increased conversion and retargeting via text message vs email.
Looking Ahead
KOIKOI is expanding SVYP into:
Seasonal validation of product variants.
Pre-launch testing of new ranges.
Segmented, data-driven marketing campaigns.
WhatsApp launch for increased conversion and retargeting via text message vs email.