Every swipe is an explicit declaration of interest, tied to an email identity. SVYP instantly organizes your community into clear preference groups - by category, style, material, or value. No guesswork, no lagging sales data. Just clean, real-time segmentation you can act on immediately.
Why gamble on product development? With SVYP, you can put concepts, colors, or prototypes in front of your actual audience and know what resonates before you spend on production. This is fast, scalable validation that reduces risk and ensures you launch with confidence.
Incentives aren’t just carrots - they’re community-builders. SVYP’s reward-driven swiping experience drives completion rates above 90%, while making customers feel valued. Every captured preference also strengthens loyalty, creating a feedback loop that rewards both sides.
One bad buy can cost millions in markdowns. SVYP helps you know what customers want before you commit to inventory, so you can size your buys smarter and reduce unsold stock. This is the most direct way to protect margin and avoid overproduction.
Every email SVYP delivers comes bundled with at least 10 preference metrics - product types, colours, styles, price sensitivity, and more. That means every campaign, every promotion, every CRM flow can be personalised with surgical accuracy.
SVYP doesn’t just give you data, it gives you intelligence. Our dashboards and reports show exactly how your audience splits across categories, preferences, and values - clear charts for leadership, detailed profiles for marketing ops, and exportable data for your CRM.
Not all customers are created equal. SVYP highlights the people who consistently engage with premium products, sustainable materials, or trending styles. These high-value segments are where you should focus investment, because they drive the greatest return.
Spray-and-pray campaigns are expensive and inefficient. With SVYP, you know exactly who to target, and with what. Export ready-made audience lists into Klaviyo, HubSpot, Salesforce, or your ad platforms - reducing wasted spend and increasing ROI.
Consumer tastes change fast. SVYP makes it easy to run regular stack campaigns so you’re always listening, always segmenting, always staying ahead. Think of it as a living pulse check that keeps you connected to what your audience wants today, not last season.
Third-party cookies are dying, and first-party data only tells half the story. SVYP captures zero-party data - explicitly declared preferences that are privacy-safe, compliant, and expected by consumers. This is the most future-proof form of data you can collect, and it’s yours to own.