Segment Your Audience in Real Time
Segment Your Audience
in Real Time
Segment Your Audience in Real Time
From Guesswork to Granularity
Capture explicit preferences tied to identity - segmentation that sales and trend data can’t give you.
The Problem:
Sales data is lagging. By the time it shows you what worked, it’s too late to act. Trend forecasts are broad - helpful for planning, but impossible to tie to individuals. Neither tells you who in your community is actually interested in specific products or values today. That gap leads to wasted campaigns, missed conversions, and unnecessary markdowns.
The SVYP Solution:
SVYP adds a third vector: consumer intelligence in real time. Through swipe stacks, your customers declare preferences - category, color, material, values - in the moment. Every interaction builds a living profile tied to identity.
The result:
Immediate validation of which trends resonate in your audience.
Future-proof planning, reducing blind bets on products and overstock risk.
Micro-segment discovery, surfacing smaller but profitable clusters you’d never see in sales data.
SVYP doesn’t replace your sales data or forecasting tools - it completes the picture by connecting them to individuals.
Proof:
80% of consumers are more likely to buy from brands that personalise. SVYP makes personalisation possible by linking traits directly to people. Campaigns stop being blasts and start being precision-targeted - higher conversions, smarter spend, and more loyal customers.
Benefits in Action
Segments built on explicit data: Not inferred, not guessed - declared preferences.
Export-ready for CRM and ads: Plug SVYP traits into Klaviyo, Salesforce, Meta, or Google Ads to sharpen targeting instantly.
Privacy-safe, zero-party intelligence: Consumers volunteer their choices - no tracking pixels, no scraping, no guesswork.
Always-on agility: Unlike lagging sales reports, SVYP tells you what’s trending with your audience this week.
ROI amplification: Every campaign is built on real-time, interest-driven groups - not generic demographics.
From Guesswork to Granularity
Capture explicit preferences tied to identity - segmentation that sales and trend data can’t give you.
The Problem:
Sales data is lagging. By the time it shows you what worked, it’s too late to act. Trend forecasts are broad - helpful for planning, but impossible to tie to individuals. Neither tells you who in your community is actually interested in specific products or values today. That gap leads to wasted campaigns, missed conversions, and unnecessary markdowns.
The SVYP Solution:
SVYP adds a third vector: consumer intelligence in real time. Through swipe stacks, your customers declare preferences - category, color, material, values - in the moment. Every interaction builds a living profile tied to identity.
The result:
Immediate validation of which trends resonate in your audience.
Future-proof planning, reducing blind bets on products and overstock risk.
Micro-segment discovery, surfacing smaller but profitable clusters you’d never see in sales data.
SVYP doesn’t replace your sales data or forecasting tools - it completes the picture by connecting them to individuals.
Proof:
80% of consumers are more likely to buy from brands that personalise. SVYP makes personalisation possible by linking traits directly to people. Campaigns stop being blasts and start being precision-targeted - higher conversions, smarter spend, and more loyal customers.
Benefits in Action
Segments built on explicit data: Not inferred, not guessed - declared preferences.
Export-ready for CRM and ads: Plug SVYP traits into Klaviyo, Salesforce, Meta, or Google Ads to sharpen targeting instantly.
Privacy-safe, zero-party intelligence: Consumers volunteer their choices - no tracking pixels, no scraping, no guesswork.
Always-on agility: Unlike lagging sales reports, SVYP tells you what’s trending with your audience this week.
ROI amplification: Every campaign is built on real-time, interest-driven groups - not generic demographics.
From Guesswork to Granularity
Capture explicit preferences tied to identity - segmentation that sales and trend data can’t give you.
The Problem:
Sales data is lagging. By the time it shows you what worked, it’s too late to act. Trend forecasts are broad - helpful for planning, but impossible to tie to individuals. Neither tells you who in your community is actually interested in specific products or values today. That gap leads to wasted campaigns, missed conversions, and unnecessary markdowns.
The SVYP Solution:
SVYP adds a third vector: consumer intelligence in real time. Through swipe stacks, your customers declare preferences - category, color, material, values - in the moment. Every interaction builds a living profile tied to identity.
The result:
Immediate validation of which trends resonate in your audience.
Future-proof planning, reducing blind bets on products and overstock risk.
Micro-segment discovery, surfacing smaller but profitable clusters you’d never see in sales data.
SVYP doesn’t replace your sales data or forecasting tools - it completes the picture by connecting them to individuals.
Proof:
80% of consumers are more likely to buy from brands that personalise. SVYP makes personalisation possible by linking traits directly to people. Campaigns stop being blasts and start being precision-targeted - higher conversions, smarter spend, and more loyal customers.
Benefits in Action
Segments built on explicit data: Not inferred, not guessed - declared preferences.
Export-ready for CRM and ads: Plug SVYP traits into Klaviyo, Salesforce, Meta, or Google Ads to sharpen targeting instantly.
Privacy-safe, zero-party intelligence: Consumers volunteer their choices - no tracking pixels, no scraping, no guesswork.
Always-on agility: Unlike lagging sales reports, SVYP tells you what’s trending with your audience this week.
ROI amplification: Every campaign is built on real-time, interest-driven groups - not generic demographics.