Litehouse wanted to prove that a better welcome experience could do more than collect an email. The existing instant-code pattern captured sign-ups, but it did not add context or make the customer warmer before the first visit back to site.
The test kept the same pop-up, the same 15% offer, and the same traffic. The only change was the welcome email: one version showed the code immediately, while the SVYP version asked customers to swipe through product-relevant statements before unlocking the reward.
Swiping primed customers on product value before they returned to the store and created a zero-party data layer at the same time. That meant better first-purchase performance now, with cleaner preference signals available for later CRM and ESP use.
Welcome Flow Setup - A/B Test
Subscribe to get 15% off.
The sign-up mechanic stays exactly the same.
The test changes what happens inside that email only.
The welcome email showed the 15% code immediately.
The welcome email invited customers to swipe to unlock or earn the same code.
Over three months, SVYP outperformed Litehouse's standard instant-code welcome flow across every key metric while using the same pop-up, the same 15% offer, and the same traffic.
