Terms of Service

Last updated: 26 June 2026

These terms govern business and brand use of the SVYP platform. They are an agreement between you (the business signing up, "you", "your" or the "Customer") and SVYP (Pty) Ltd (registration number 2024/768988/07) ("SVYP", "we", "us" or "our"), the company that operates the SVYP platform.

These terms do not govern the experience of consumers who swipe on your campaigns. Those individuals are your end users, and your relationship with them, including any marketing you send them, is your responsibility (see Section 8).

1. Acceptance of these terms

By creating an account, clicking to accept these terms, or by accessing or using the SVYP platform, you confirm that:

  1. you have read and agree to be bound by these terms;
  2. you are entering into them on behalf of a business, and you have the authority to bind that business; and
  3. you are at least 18 years old and legally able to enter into a contract.

If you do not agree, do not use the platform. If you are an individual without authority to bind a business, you must not accept these terms.

These terms incorporate by reference our Privacy Policy and, where applicable, our Data Processing Addendum (see Section 8). Together these form the entire agreement between you and us (the "Agreement").

2. Definitions

  • Platform or Service: the SVYP hosted software, including the admin dashboard, campaign and product tools, swipe experience, analytics, and any related APIs, integrations, and documentation we make available.
  • Campaign: a swipe experience you create and publish through the Platform.
  • Customer Content: all content you (or anyone using your account) upload, create, or configure in the Platform, including brand assets, product cards, images, copy, tags, and campaign settings.
  • End User: a consumer who interacts with one of your Campaigns (for example, by swiping on product cards or submitting their details).
  • End-User Data: personal data relating to End Users that is collected through your Campaigns, including swipe behaviour, preference profiles, email addresses, and consent records.
  • Credit: the unit of metered usage you are billed on. One Credit is consumed for each enriched profile generated through your Campaigns: that is, each End User who completes a swipe stack and submits their details so that a preference profile is created and made available to you.
  • Subscription: your chosen plan and the recurring fees and usage allowances associated with it.
  • Paddle: our third-party payment provider and Merchant of Record (see Section 5).

3. The SVYP Service

SVYP is a product-discovery platform. It lets you build swipe-based Campaigns, publish them to consumers, capture preference and consent data, view analytics, and sync that data into your own marketing tools.

We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Platform during the term of your Subscription, solely for your own internal business purposes and in accordance with this Agreement.

We may improve, change, add to, or remove features of the Platform from time to time. We will try to give reasonable notice of material changes that adversely affect core functionality you rely on, but the Platform is provided on an evolving, software-as-a-service basis.

4. Your account

  1. Registration. You must provide accurate and complete information when you create your account and keep it up to date.
  2. Security. You are responsible for safeguarding your login credentials and for all activity that occurs under your account, including the actions of any team members you invite. Tell us promptly at info@svyp.io if you suspect any unauthorised use.
  3. Team members. You may invite additional users to your account. You are responsible for their compliance with this Agreement and for the permissions you grant them.
  4. Eligibility. You may not use the Platform if you are barred from doing so under applicable law, or if your account has previously been suspended or terminated by us for cause.

5. Plans, trial, fees and billing

  1. Plans and usage. The Platform is offered on a plan with metered usage. Your plan includes a usage allowance measured in Credits. Once you exceed the included allowance, additional usage is billed at the then-current rate, or your ability to consume further Credits may be paused until you upgrade or your billing period resets, as described at sign-up.
  2. Free trial. New accounts may receive a free trial of 50 Credits. We may require a valid payment method before the trial begins. Unless you cancel before the trial ends or the trial allowance is exhausted, your paid Subscription will begin automatically and your payment method will be charged. Free-trial terms (allowance, duration, and whether a card is required) are as stated at sign-up and may change for future customers.
  3. Payment processor and Merchant of Record. Billing is handled by Paddle, who acts as the Merchant of Record for purchases made through the Platform. This means Paddle is the seller of record for your Subscription, processes your payment, and may handle invoicing and the collection and remittance of applicable taxes. Your purchase is therefore also subject to Paddle's own terms and privacy policy. We do not store your full card details.
  4. Currency. Fees are charged in US Dollars (USD) unless stated otherwise at checkout.
  5. Renewals. Subscriptions renew automatically at the end of each billing period (for example, monthly) until cancelled. By subscribing, you authorise recurring charges to your payment method for each renewal at the then-current fees.
  6. Price changes. We may change our fees. For existing Subscriptions, we will give you reasonable advance notice (and at least the notice required by law) before a price change takes effect, normally from your next renewal. If you do not accept a price change, you may cancel before it takes effect.
  7. Grandfathering. Where we say so in writing, brands already using SVYP before a pricing or plan change may continue on their existing terms for the period we specify.
  8. Cancellation. You may cancel your Subscription at any time through your account or by contacting info@svyp.io. Cancellation takes effect at the end of your current billing period. You will retain access until then.
  9. Refunds. We offer a 30-day money-back guarantee on subscription fees. If you are not satisfied, you may request a refund within 30 days of a subscription charge by contacting info@svyp.io. We will refund the subscription fee for that billing period, less the value of any Credits you have already consumed (charged at your plan's applicable per-Credit rate). Credits already consumed are not otherwise refundable, and partial billing periods are not pro-rated on cancellation. Outside the 30-day window, fees are non-refundable except where required by law. Refunds are issued through Paddle, which may also provide refunds under its own buyer terms. See our Refund Policy for full details.
  10. Failed payments. If a payment fails, we (or Paddle) may retry it. We may suspend or limit your access if fees remain unpaid after reasonable notice.
  11. Taxes. Fees are exclusive of taxes unless stated otherwise. Where Paddle acts as Merchant of Record, it may calculate, collect, and remit applicable sales tax, VAT, or equivalent on your purchase. You are responsible for any other taxes arising from your use of the Platform.

6. Customer Content and Campaigns

  1. Your ownership. You retain all rights in your Customer Content. We do not claim ownership of it.
  2. Licence to us. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, display, and process your Customer Content solely as needed to provide and improve the Service, including displaying your Campaigns to End Users.
  3. Your responsibility for content. You are solely responsible for your Customer Content and Campaigns, including that you have all rights and permissions needed to use them; that they are accurate and not misleading; that any product, price, offer, or reward you present is genuine and lawful; and that they do not infringe anyone's rights or breach any law.
  4. Rewards and offers. If your Campaign offers a reward, discount, or incentive to End Users, you are responsible for honouring it and for the legality of the offer. SVYP provides the mechanism, not the offer.

7. Acceptable use

You agree not to, and not to permit anyone to:

  1. use the Platform for any unlawful, deceptive, fraudulent, or harmful purpose;
  2. upload content that is illegal, infringing, defamatory, obscene, or that you have no right to use;
  3. use the Platform to collect personal data without a valid lawful basis, or to send marketing to people who have not validly consented or who have opted out;
  4. attempt to gain unauthorised access to the Platform, other accounts, or our systems;
  5. probe, scan, or test the vulnerability of the Platform, or breach or circumvent any security or authentication measure, except under a security testing arrangement we have authorised in writing;
  6. reverse engineer, decompile, or attempt to extract the source code of the Platform, except to the extent this restriction is prohibited by law;
  7. resell, sublicense, or provide the Platform to a third party as a service, except as expressly permitted;
  8. use automated means to scrape or extract data from the Platform beyond any API we provide; or
  9. interfere with or place an unreasonable load on the Platform.

We may investigate and take action, including suspending or terminating access, for any actual or suspected breach of this section.

8. End-User Data, consent and data protection

This section is central to using SVYP responsibly. Read it carefully.

  1. Your role and ours. When End Users interact with your Campaigns, you are the controller (or equivalent under applicable law) of the End-User Data collected, and SVYP acts as your processor, processing that data on your behalf and on your instructions to provide the Service. This Agreement, together with our Data Processing Addendum where applicable, sets out those instructions.
  2. Your obligations. You are responsible for:
    • having a valid lawful basis to collect and process End-User Data, including a valid, freely given, and properly recorded consent where you rely on consent (for example, for marketing);
    • providing End Users with a compliant privacy notice covering how their data is collected and used through your Campaigns and shared with your marketing tools;
    • honouring End-User rights and opt-outs, and not sending marketing to anyone who has not validly opted in or who has withdrawn consent; and
    • complying with all data-protection and marketing laws that apply to you, including POPIA in South Africa and the GDPR and ePrivacy rules where you reach individuals in the EU/UK.
  3. What SVYP provides. SVYP provides tools to capture consent and preference data and to sync it to your marketing systems. SVYP provides the mechanism. It does not make your marketing lawful. The legality of your data collection and of any marketing you send remains your responsibility.
  4. Security. We will maintain reasonable technical and organisational measures designed to protect End-User Data and Customer Content. No system is perfectly secure, and we do not guarantee that the Platform cannot be compromised.
  5. Sub-processors and integrations. We use third-party providers (for example, hosting, email, and marketing-sync services) to deliver the Platform. By using the Service you authorise us to engage such sub-processors, subject to appropriate safeguards.
  6. Our own use of data. We may process Customer Content and usage data to operate, secure, support, and improve the Platform, and we may use aggregated and de-identified data that does not identify you or any End User for analytics and product development. Our handling of personal data is further described in our Privacy Policy.
  7. Deletion. On termination, we will delete or return End-User Data as described in Section 17 and in any Data Processing Addendum, subject to legal retention requirements.

9. Third-party services and integrations

The Platform can connect to third-party services (for example, your marketing platform such as Klaviyo, or your e-commerce platform such as Shopify). If you enable an integration:

  1. you authorise us to access and exchange data with that service on your behalf to the extent needed to provide the integration;
  2. you are responsible for your own accounts, credentials, and compliance with that third party's terms; and
  3. we are not responsible for third-party services, their availability, or their handling of your data once it reaches them. Your use of a third-party service is governed by that third party's terms.

10. Intellectual property

  1. Our IP. We and our licensors own all rights in the Platform, including its software, design, and the SVYP name and marks. Except for the limited rights granted in Section 3, nothing in this Agreement transfers any of our intellectual property to you.
  2. Feedback. If you give us feedback or suggestions, you grant us a perpetual, royalty-free right to use them without restriction or obligation to you.

11. Confidentiality

Each party may receive confidential information of the other. The receiving party will use it only to perform under this Agreement, protect it with reasonable care, and not disclose it except to those who need it and are bound by similar obligations, or as required by law. This does not apply to information that is or becomes public through no fault of the receiving party, or that is independently developed or lawfully obtained from another source.

12. Availability and support

  1. Availability. We aim to keep the Platform available but do not guarantee uninterrupted or error-free operation. The Platform may be unavailable during maintenance, updates, or events beyond our control.
  2. Support. Support is provided on a reasonable-efforts basis through info@svyp.io or in-app help, unless a separate support level is agreed in writing. Self-serve plans do not include a guaranteed service level (SLA) unless expressly stated.

13. Warranties and disclaimers

To the maximum extent permitted by law, the Platform is provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Platform will meet your requirements, produce any particular marketing, sales, or conversion outcome, or be uninterrupted, secure, or error-free.

Nothing in this Agreement excludes or limits any warranty or right that cannot be excluded or limited under applicable law, including the South African Consumer Protection Act where it applies.

14. Limitation of liability

To the maximum extent permitted by law:

  1. neither party is liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, goodwill, or business, arising out of or relating to this Agreement, even if advised of the possibility; and
  2. each party's total aggregate liability arising out of or relating to this Agreement will not exceed the total fees you paid to us (or to Paddle for the Service) in the twelve (12) months before the event giving rise to the claim.

These limits do not apply to your obligation to pay fees, to either party's liability for fraud, or to any liability that cannot be limited or excluded under applicable law.

15. Indemnification

You will defend, indemnify, and hold harmless SVYP and its officers, employees, and agents from and against any third-party claims, damages, losses, and reasonable costs (including legal fees) arising out of or relating to: (a) your Customer Content or Campaigns; (b) your collection, use, or sharing of End-User Data, including any marketing you send; (c) your breach of this Agreement or of any law; or (d) your use of the Platform in violation of these terms.

16. Term and termination

  1. Term. This Agreement starts when you first accept it and continues until your Subscription ends or it is terminated.
  2. Termination by you. You may terminate by cancelling your Subscription (see Section 5) and ceasing to use the Platform.
  3. Termination by us. We may suspend or terminate your access, with or without notice, if you materially breach this Agreement (including non-payment or breach of Sections 7 or 8), if required by law, or to protect the Platform, other customers, or End Users. Where practical and lawful, we will give you notice and an opportunity to cure.
  4. Effect of termination. On termination, your right to use the Platform ends. We will make your Customer Content and any exportable End-User Data available for a reasonable period for you to export, after which we may delete it, subject to legal retention requirements. You remain responsible for fees accrued before termination.
  5. Survival. Sections that by their nature should survive (including Sections 6.1, 8, 10, 11, 13, 14, 15, 16.4, 17, and 18) survive termination.

17. Changes to these terms

We may update these terms from time to time. If we make a material change, we will give reasonable notice, for example by email or an in-app notice, before it takes effect. Your continued use of the Platform after the change takes effect means you accept the updated terms. If you do not accept them, you must stop using the Platform and may cancel your Subscription.

18. Governing law and disputes

This Agreement is governed by the laws of the Republic of South Africa, without regard to its conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the High Court of South Africa, Western Cape Division, Cape Town, for any dispute arising out of or relating to this Agreement, subject to any non-waivable right you have to bring proceedings in your local courts under applicable law.

The parties will first try in good faith to resolve any dispute informally by contacting info@svyp.io before starting formal proceedings.

19. General

  1. Entire agreement. This Agreement is the entire agreement between you and us about the Platform and supersedes any prior agreements on the subject.
  2. Assignment. You may not assign this Agreement without our consent. We may assign it to an affiliate or in connection with a merger, acquisition, or sale of assets.
  3. Subcontracting. We may use subcontractors and sub-processors to provide the Service, while remaining responsible for the Service.
  4. Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
  5. Notices. We may give notice by email or through the Platform. You may give us notice at info@svyp.io.
  6. Severability. If any provision is found unenforceable, the rest remains in effect.
  7. No waiver. A failure to enforce a provision is not a waiver of it.
  8. Relationship. The parties are independent contractors. Nothing creates a partnership, agency, or employment relationship.

20. Contact

SVYP (Pty) Ltd (registration number 2024/768988/07)
8 Malan Street, Gardens, Cape Town, Western Cape, 8001, South Africa
Email: info@svyp.io